Collect Your Invitation
We assess the profile of our customers and find the best match to collect your invitation to trade shows, fairs, seminars, and conferences where you wish to attend. Our team evaluates your profile to determine which profession is the best fit.
Pick the right trade show
Prior to exhibiting at a trade show, we do some research to increase our client’s chances of success. For example, we make sure that a significant number of people from the target audience are expected to attend. It is also important for us to get detailed statistics on the demographics of previous attendees of the trade show.
We are not limited to industry-specific shows. As an alternative to being directly next to a competitor’s goods or services, some trade shows may offer the opportunity to showcase your goods and services alongside complementary products.
Set Your goals
Does your business name need to be promoted or are you trying to sell something on the spot? Do you want to get 10 new leads or 1000? By setting goals, you can stay focused; you can also compare your return on investment between shows.
Choose tactics
Consider what marketing materials you will need to get ready for the show.
- Your brochures, business cards or other materials that clearly identify the name of your business, the product or service you are selling, and how people can get in touch with you
- Trade show booth or a banner that you can put up to visually attract visitors
- Samples of your product on site
- Handing out branding merchandise like pens, mugs, hats, or tote bags
- Draw a name for a prize
There is nothing stopping you from making a sales call to those who enter their name in a draw, as long as you clearly indicate how you will use their personal information on the raffle ticket, and you do not engage in deceptive sales tactics.
Train team
By clearly stating what you expect from the groups, we assist our clients in preparing them for work at your booth. Your promotional efforts will be successful or unsuccessful based on your personal grooming, clothing choices, personality, knowledge of your products and services, and listening skills.
There are many ways in which shows differ from regular sales environments. It is possible that attendees are tired, impatient, or distracted. Make sure your team uses original ways to attract visitors, listens to what they say, and then meets their needs. As a result, it requires highly skilled customer service personnel. Within a few days, your employees should close the sale or follow up.
Invite customers and prospects
Whenever you participate in a trade show, we make sure to invite your customers and sales prospects. The majority of show organizers develop some form of publicity or promotion, extending their network, but you may want to do more to promote your own business.
Be well prepared and let people know that you are attending the trade show if you want your trade show efforts to succeed. Be sure visitors can find you and have a reason to visit your exhibit from the beginning.
Here are some hints, that may help you out for promoting your show participation:
- Find out the opportunities to promote your business through the trade show’s website, mass mailings and other promotional materials.
- Use your own business website, blog, newsletter or social networking activities to invite current and prospective customers to join the show.
- Use your email or mailing lists of current and prospective customers to let them know about your participation in the show. You had better distribute invitation passes to customers and prospects at least two months prior to the show.
- If you do not have a list of good number of prospective customers, you might want to consider purchasing a mailing list that matches the profile of your target number of audience.
- Put reminders on letters, invoices, statements and all email correspondence — try using your signature with every correspondence.
- Distribute any news, a press release to trade journals or local newspapers announcing your participation in the show. If you have a new product, feature it in the release to attract the customers. In your advertising, you may include a tag line to visit your booth.
Follow up and evaluate your efforts
Whenever you receive a sales lead or request for more information, follow up as soon as possible. The positive impression you invested so much time and effort into fading with every passing day.
Make sure you keep track of your return on investment. Determine how much you invested in generating each lead or sale. Calculate how many people were exposed to your display and became aware of your product or service – divide your costs by this number. Did it pay off? What worked well? At your next show, what will you do differently?